In the next five years, Dunkin’ Donuts will be a familiar business in southeast Wisconsin communities — including Menomonee Falls.
Milwaukee Coffee Brewing Co. (MCB) plans to open 36 Dunkin’ Donuts locations throughout southeast Wisconsin in the next five years. The new Menomonee Falls Dunkin’ Donuts at Silver Spring Drive and Pilgrim Road will kick off the company’s expansion in Wisconsin as the first location to open.
MCB Vice President of Operations John Clark said Falls’ Dunkin’ Donuts will open May 3, and a grand opening celebration is set for May 14. Workers were installing signage outside the business Wednesday morning preparing for the opening.
“Menomonee Falls is right on the cutting edge of the Milwaukee area,” Clark said. “They’re an on-the-move community and Dunkin’ Donuts is an on-the-move brand.”
Clark said they plan to hire about 50 employees for the Menomonee Falls location. To fill those openings, a job fair is being held from 10 a.m. to 3 p.m. Thursday at the store, N45W15560 Silver Spring Dr. Clark and General Manager Sue Boehler will conduct the interviews. Clark said they looking to fill full- and part-time positions in all areas including shift leader, cashier and sandwich assembly and baker.
“We always try to staff our locations with workers who live in the community,” Clark said.
Applications will also be considered for the three or four additional locations that are set to open before the end of the year in the Milwaukee area.
MCB owns and operates 370 Dunkin’ Donuts locations on the East Coast. Clark said the experience and resources available through MCB will be an asset to assure future success in Menomonee Falls. Clark said the timing is right to expand in Wisconisn.
“It was the right time to enter the Wisconsin market,” Clark said. “Wisconsin needs a concept like Dunkin’ Donuts.”
Although MCB owns a large amount of businesses on the East Coast, Clark is a Wisconsin native. He's lived in Wisconsin for more than three decades and attended Nicolet High School and went to college at University of Wisconsin-Milwaukee.
Clark said Dunkin’ Donuts will find a successful niche in Menomonee Falls. Unlike some of Dunkin’ Donuts competitors in the area, Clark said they offer premium coffee and a variety of food choices. In addition to donuts, they serve bagel sandwiches, hash browns, muffins and other sandwiches. They also have a healthy choices menu.
Clark also predicted that their selection of iced coffees will be a favorite menu item in Menomonee Falls.