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Dunkin’ Donuts Opens May 3 in Menomonee Falls

Dunkin’ Donuts management holding a job fair from 10 a.m. to 3 p.m. Thursday to fill 50 job openings for their newest location in Wisconsin.

In the next five years, Dunkin’ Donuts will be a familiar business in southeast Wisconsin communities ­— including Menomonee Falls.

Milwaukee Coffee Brewing Co. (MCB) plans to open 36 Dunkin’ Donuts locations throughout southeast Wisconsin in the next five years. The new Menomonee Falls Dunkin’ Donuts at Silver Spring Drive and Pilgrim Road will kick off the company’s expansion in Wisconsin as the first location to open.

MCB Vice President of Operations John Clark said Falls’ Dunkin’ Donuts will open May 3, and a grand opening celebration is set for May 14. Workers were installing signage outside the business Wednesday morning preparing for the opening.

“Menomonee Falls is right on the cutting edge of the Milwaukee area,” Clark said. “They’re an on-the-move community and Dunkin’ Donuts is an on-the-move brand.”

Clark said they plan to hire about 50 employees for the Menomonee Falls location. To fill those openings, a job fair is being held from 10 a.m. to 3 p.m. Thursday at the store, N45W15560 Silver Spring Dr. Clark and General Manager Sue Boehler will conduct the interviews.  Clark said they looking to fill full- and part-time positions in all areas including shift leader, cashier and sandwich assembly and baker.

“We always try to staff our locations with workers who live in the community,” Clark said.

Applications will also be considered for the three or four additional locations that are set to open before the end of the year in the Milwaukee area.

MCB owns and operates 370 Dunkin’ Donuts locations on the East Coast. Clark said the experience and resources available through MCB will be an asset to assure future success in Menomonee Falls. Clark said the timing is right to expand in Wisconisn.

“It was the right time to enter the Wisconsin market,” Clark said. “Wisconsin needs a concept like Dunkin’ Donuts.”

Although MCB owns a large amount of businesses on the East Coast, Clark is a Wisconsin native. He's lived in Wisconsin for more than three decades and attended Nicolet High School and went to college at University of Wisconsin-Milwaukee.

Clark said Dunkin’ Donuts will find a successful niche in Menomonee Falls. Unlike some of Dunkin’ Donuts competitors in the area, Clark said they offer premium coffee and a variety of food choices. In addition to donuts, they serve bagel sandwiches, hash browns, muffins and other sandwiches. They also have a healthy choices menu.

Clark also predicted that their selection of iced coffees will be a favorite menu item in Menomonee Falls.

Nancy H April 21, 2011 at 04:34 AM
We need new stores in the Falls, and a Donut Shop should do very well. Freshly made daily! ummmm yum!
Denna Guetzke Reyes April 21, 2011 at 01:08 PM
Back in the day, there used to be a Dunkin Donuts in Menomonee Falls.
Benjamin Riche April 26, 2011 at 03:17 AM
Back in the day, my family owned 4 donut shops in the Milwaukee area and two of them were Dunkin' Donuts. The news that dozens of new Dunkin' Donut stores opening in the area has been around for close to a decade now. It was already tried once and those stores are now out of business. They were a miserable failure. Good luck to this "Milwaukee Coffee Brewing Co", but I wouldn't want to be investing in that company. They're going to try to make it selling sandwiches and coffee drinks, but there is simply not enough business to employ 50 workers, let alone make a profit. I hope that they stay in business, because I like a good donut and coffee from time to time, but I sincerely doubt that they will.
Nate April 26, 2011 at 11:13 PM
Really? I guess I wasn't born yet. All of them in my lifetime are now Chicken and Fish joints.
Tim April 27, 2011 at 08:24 PM
Benjamin, several things have changed since the failure of your family's Dunkin Donuts. 1. Dunkin Donuts are now built with drive-thrus 2. Coffee drinks are more popular than ever and there is a high demand from an increasingly younger demographic 3. Since 2000 there has been an increased demand for fast food breakfast. Subway and Taco Bell broke into the breakfast market in 2010 while McDonald's and Burger King expanded their breakfast menus. 4. Dunkin Donuts makes good coffee.
Nate April 28, 2011 at 12:37 AM
All valid points I agree with, but don't forget the 800 lb. gorilla in the room, Starbucks, which also has expanded its menu, and has a larger fan base. I welcome DD never-the-less and continue to buy their bagged coffee. Piss on Starbucks any ways, a gallon of gas is cheaper than a gallon of their coffee.
Tim April 28, 2011 at 03:09 PM
Nate, you bring up a good point but the reason that I will be going to Dunkin Donuts on a weekly basis is because of their donuts! Starbucks carries some bakery, but nothing compared to the variety of donuts that Dunkin has! I haven't been to a Starbucks in over 5 years.
Josh May 01, 2011 at 12:01 PM
I moved to Menomonee Falls about two years ago. I've previously lived in the Chicago area, where Dunkin' Donuts are plentiful, as well as the Detroit area, where there are plenty of Dunkin' Donuts but even more Tim Horton's. I also went to college in Fort Wayne, the population of which is about 1/3 of that of Milwaukee (even less if you count Milwaukee's suburbs), but has double the amount of Dunkin' Donuts locations that Milwaukee has (four to two, according to the store locator. Unless you count Kenosha and Racine. Then it's even at four.). The lack of donut chains like these in the entire Milwaukee area has continued to baffle me since I've been here. Maybe it's just the collective taste buds of the people in the area (after all, butter burgers, frozen custard, and fish fries aren't "a thing" like they are here in any of those other cities), but I personally welcome Dunkin' Donuts.
Benjamin Riche May 17, 2011 at 11:31 PM
Tim, you've got some good points. I stopped in the new store a few days ago and I was impressed. Although I don't think that they will be able to open a lot of new stores in the area, I do think that a handful could survive.
Amy Ignasiak May 17, 2011 at 11:38 PM
I believe a car went thru the front window of the Dunkin" Donuts shop on Appleton many, many years ago and the store never reopened. Btw - LOVE Dunkin' Donuts coffee!!!
Brenda May 18, 2011 at 01:00 AM
Get a clue everyone!! For those who know DD, it's not the same. Used to make 52 varities, & muffins. There is no baker cutting donuts in the back, for two shifts a day. Today's product in shops has been made some where in the IL commissary, delivered frozen, defrosted, filled, frosted (poor quality) and set in the rack. Yum??? You have to be kidding! I suppose for those who never really tasted the real thing, it's acceptable. Standards have slipped. Bill Rosenberg must be turning over in his grave!
Nate May 18, 2011 at 01:52 AM
That's not hard to comprehend in today's standards. I remember the old ones and seeing the umpa lumpas making them. At least the coffee is good.
Benjamin Riche May 18, 2011 at 02:14 AM
Well Brenda, DD never had the best donuts anyway. All of the good donuts are now made in Japan. http://en.wikipedia.org/wiki/Mister_Donut
Brenda May 18, 2011 at 11:59 PM
Benjamin; Beg to differ, of course they did. I see your MD link, 'ya know that MD & DD used to be one. Bill and the other guy, were best friends, & as business is, they split. MD was big on the East coast too. Still, the best donuts are fresh, hand cut in the back kitchen. I think MKE will see the return of the best donuts ever, in the near future. The way Bill wanted it to be.-but not from a DD. Best donuts & better coffee. As most franchisees today, the company is in the real estate business, not the food business. Quiznos, one of the worse, the company(like the others) eats franchisees up & spits them out. Next! Yea, the mother company makes good on the franchise fees, advertising, % of sales, etc. & no different than other franchisees, but when the owners slip, they (all) look for the loopholes to run them out. Then offer the territory/or the business to another bloke. There's something to say about being 'independent.' Time will tell.
Benjamin Riche May 19, 2011 at 01:36 AM
I grew up working in both Mister Donut and Dunkin shops. It was the family business and we owned both. When we converted the first store to Dunkin, it was really the first time that I had eaten many of the Dunkin products. As someone who also made the donuts, I can tell you first hand that the quality of the ingredients and the recipes were inferior. The cake donut mix was just horrible. I don't know what they put in that stuff, but it was just bad. A kid once asked me if we put Vick's Vapo-Rub in the cake donuts, LOL! Many of the fillings were just not as good. Even the powdered sugar coating the filled donuts was worse. There were a few donuts that were the same or similar, the blueberry cake and the french crullers to be specific, but those mixes were made by International Multifoods who sold the Mister Donut franchise to the Dunkin parent company. Also, I hope that Dunkin has changed the way that they treat their franchisees. The lady that owns the downtown store had to sue Dunkin to let her move the store across the street when the city was tearing down the building that she was originally in. Of course, she won, and she has a very successful location to this day.

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