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PHOTOS: More Than Just Treats at the Frozen Tundra

Maple Avenue Elementary students are getting a lesson in business and economics while selling ice cream at their "Frozen Tundra" store during recess.

Fourth grade students at will soon be closing their "Frozen Tundra" ice cream shop, but not after learning a valuable lesson.

Each year the the school has students set up an all-school ice cream store during recess. It's all a part of Maple Avenue's curriculum surrounding economics, and not only is it an important education tool, the kids love it.

"All students were given the opportunity to apply for positions that were of special interest to them," said Maple Aveneue teacher Jenifer Maier-Ortlieb. "Job positions included: accounting, sales, advertising, Keeping America Beautiful and Crowd Control. After completing an application form, all candidates participated in interviews."

Once a staff was chosen, student then voted on a name for their ice cream shop, eventually coming up with the Frozen Tundra. Students also voted on what items to sell at the store, with freeze pops, ice cream bars, ice cream sandwiches and bomb pops getting the most votes.

Then it was time for the advertising team to get involved. The fourth graders on the team created flyers, posters, announcements, a logo, the company sign, name tags and price charts. Yet another group then presented the new ice cream store to classrooms at the elementary school.

And while the cost of each item ranges only from 25 to 50 cents, the proceeds help fund something the students love most.

"Last year, ice cream sales were phenomenal and we were able to purchase new playground equipment sets (like a) bat and ball, Frisbee, ball hop, catch a comet, new playground balls and jump rope for all grade levels," said Maier-Ortlieb. "Proceeds earned will go towards purchasing new playground equipment each year."

Craig May 22, 2012 at 08:32 PM
OMG! Ice Cream? And the Falls School District was actually contemplating having a snack Police inspect kids' lunches to be sure there was only healthy snacks sent from home. Anything sweet that wasn't made from tree bark would have been confiscated.
Carl Engelking May 22, 2012 at 08:44 PM
That's correct Craig - back in June 2011. Patch had the story then. Ice cream wouldn't have made it on the list. The policy never got legs though. http://menomoneefalls.patch.com/articles/district-snack-list-determines-whats-healthy-and-whats-not

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