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Generate Leads With An Event

Generate leads and deepen customer relationships by hosting a Luncheon Learn or Open House at your company.

If you’re looking for a proven way to generate leads and deliver value to your
customers, event marketing may be for you. It’s more than just a good touch point between your company and its customers; it can lead to opportunities for the sales team and deepen relationships with existing customers.

To be successful at event marketing, however, a company needs to have a few things in place. 

Customer List – You’ll want to send your invitation to the right folks.  Assessing  what kind of shape the customer list is in shouldn't be too difficult, especially if it has been kept up to date.  Review it to determine if all of the contact information is current and accurate.   

Great Facility – if your building, office or store has what realtors crave the most, curb appeal, you have a good location to invite customers to your event.
It needs to be clean and presentable to your “guests”. Having the event
at your location also saves some money on room rental expense and opens the door to plant or shop tours, which are good opportunities to get to know your customers better.

Solid Brand – a brand that is well-known in your market or geographic coverage area makes recruiting significantly easier.

Content – This is the single most important factor in successful event marketing. Your guests are taking time out of their busy schedule to come listen to you.  They will expect to come away smarter.  What can you say at the event that gives your guests new insights on improving their business?

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Joana Briggs June 09, 2012 at 06:07 PM
Is this an infomercial? If so where is the contact info? I have been an event coordinator off and on for years and agree with all your points. Behind the scenes each point requires knowledge, skill and good decision making. If that is what you are selling then come out and tell folks how to buy.
Jeanne Reuter June 10, 2012 at 11:59 AM
Thank you for this valuable information! I have followed it. My river cruise event is June 14th. With your guidelines I am sure it will be a success! For more info call 414-247-8665 Bayside Travel
Mike Quill June 11, 2012 at 04:32 PM
Hi Jeanne...You're welcome, glad you found it valuable! That's what my blog is for. Best wishes to you for a successful event.
Sarah Worthman June 11, 2012 at 04:46 PM
Hi Joana, Thanks for the comment. All of our bloggers have profile pages, including Mike. You can find contact information and more details about his business here: http://foxpoint.patch.com/users/mike-quill Thanks again! Sarah
Mike Quill June 11, 2012 at 04:46 PM
Hi Joana...thanks for your comments. This blog is for sharing thoughts and experiences in marketing strategy and implementation, especially for folks in our community that are involved with small to mid-size businesses.

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