Like to save time and get more things done? This isn't what Time Warner wants you to think.
Another network is trying to eliminate the Fast Forward option with DVR's and trying to sue other companies to show paid ads to consumers. I can see if you are some company wanting to make commercials about "paid" endorsements, which I think if you need to pay someone who uses your product to promote it, it must not be that great.
I don't need to watch someone else tell me what they think, especially when you don't know if they use it, and are paid.
Maybe Time Warner will take a hit when you can't FF through the commercials and you will have to sit and wait and bring on the food. Yup, I will sue because I gained weight or maybe since I went in debt buying all the products you are throwing at me. You wonder why more people download movies and TV shows, they do want to get away from the commercial nonsense.
You can check out more of the post on the link at:
"While Time Warner Cable has developed technology that could prevent subscribers from skipping ads in programs stored on a DVR, it's unlikely that it will disable trick modes any time soon. Disabling the fast-forward function on a DVR would likely spark a backlash from subscribers, and make it more difficult for Time Warner Cable to compete with DirecTV (Nasdaq: DTV), Verizon (NYSE: VZ) and other multichannel providers that distribute DVRs that allow subscribers to skip commercials.
But Time Warner Cable has already begun to disable the fast-forward function in some of the digital cable products that it offers to subscribers, including its "Look Back" and "Start Over" features. The patent refers to Look Back, a service that allows Time Warner's digital cable subscribers that forget to record a program on a DVR to access the program within three days of its premiere date. The Look Back feature is available in programming from networks owned by Discovery Communications, A&E Networks, NBC Universal, Showtime and Food Network."
While they didn't do this yet, I can't stand they don't give you the option on the Lookback, it actually makes me shy away from using that since that doesn't give me any benefit or time savings, so it makes it worthless and makes you want to go on hulu.com, which you might get an ad or 2 for 30 seconds vs 3-5 minutes of garbage.