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Select Assortment Discount Grocer ALDI Opens First Hartford Store Dec. 12

For Immediate Release

 

Contacts:             Gabrielle Brewer                                               Hannah Dewey

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(312) 988-2330                                                               (312) 988-2021              

GBrewer@webershandwick.com               HDewey@webershandwick.com

Find out what's happening in Menomonee Fallswith free, real-time updates from Patch.

 

Select Assortment Discount Grocer ALDI Opens First Hartford Store Dec. 12

Grocer Introduces Shoppers to Big Savings and Better Quality

 

Hartford, Wis. – Nov. 21, 2013 – On Thursday, Dec. 12, 2013, select assortment discount grocer ALDI will offer shoppers a smarter alternative as it opens its first Hartford store, located at 1589 E. Sumner St. With more than 1,200 stores in 32 states, ALDI is known for high-quality grocery items at incredibly low prices.

 

“We are pleased to bring our first store to the Hartford area to help customers get high-quality products at everyday low prices,” said Atty McGrath, Oak Creek division vice president for ALDI. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent* without compromising. As important as price is, the only way to attract and keep shoppers is to have quality products.”

 

To celebrate the new Hartford store, ALDI will host a ribbon-cutting ceremony at 9 a.m. on Thursday, Dec. 12, to which the public is invited to attend, sample ALDI exclusive brand products, tour the store and shop for their favorite grocery items. Additionally, guests can enter an on-site sweepstakes for several chances to win ALDI gift certificates.

 

Customers can expect to find more than 1,400 of the most frequently purchased items sold under ALDI exclusive brands for prices up to 50 percent less* than traditional supermarkets. A model of efficiency, ALDI eliminates overhead costs by offering smart practices, such as a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

 

To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

 

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 6 p.m. on Sunday. ALDI accepts cash, debit and EBT cards.

 

The Hartford store features high ceilings, natural lighting and environmentally friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – to ensure that customers enjoy a shopping experience that is simple and easy to navigate.

 

A grocery retailer that has grown without merger or acquisition, ALDI has more than 1,200 U.S. stores located in 32 states. Over the last several years, ALDI has added approximately 50-80 new stores each year, expanding the ability to bring grocery savings to more people every day.

 

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates more than 1,200 US stores in 32 states, primarily from Kansas to the East Coast. More than 25 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,400 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For more information about ALDI, visit www.aldi.us.

 

*Based upon a price comparison of comparable products sold at leading national retail grocery stores.

 

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