Kohl's Donates $2 Million to Milwaukee Art Museum

Kohl’s Department Stores on Tuesday announced a $2 million donation over three years to the Milwaukee Art Museum to continue the Kohl’s Art Generation program, a youth art education initiative.

The funding will support two new Kohl’s Art Generation exhibitions and the unveiling of a new Kohl’s Art Generation Lab in 2015. The donation comes from the Kohl’s Cares cause merchandise program, which sells special merchandise, including plush toys and books, and donates 100 percent of the net profit to benefit children’s health and education initiatives nationwide.


“Kohl’s is proud to continue our partnership with the Milwaukee Art Museum and facilitate new, exciting offerings for the Kohl’s Art Generation program,” said Michelle Gass, Kohl’s chief customer officer. “We are pleased to share in the commitment of enhancing education and enriching the lives of area children and families through art and creativity.”

The Kohl’s Art Generation program was created in 2008 with the goal of delivering quality art education to Milwaukee-area families. Before the partnership with Kohl’s, the Milwaukee Art Museum served about 9,000 member families. Since then, the program has seen tremendous growth and now reaches more than 300,000 participants annually.