Some customers stop by to check out minerals. Others are more interested in fossils. Still others are looking for one of a kind pieces of jewelry or for the loose stones and gems needed to make their own jewelry.
Stones, rocks, gems, beads, bracelets, necklaces, earrings, crystals, you-name-it. If you’re into unique rocks and stone items, probably has what you’re looking for, or they can help you find it.
“They come looking for something that they don’t already have,” said owner Liz Fuher of her clientele. “If it’s something really rare, we put it on our shopping list. They give us prices, and when we go on our buying trips we try to find these pieces for them. Otherwise they just find beautiful pieces that are already sitting here.”
Everything in the store at Ace’s II Rock Shop is unique and one-of-a-kind. The shop has been selling a wide variety of stones and gems to collectors and hobbyists since it first opened its doors in 1990.
“My aunt and uncle had a rock shop in Kansas City, Missouri,” said Fuher. “When my uncle passed away and my aunt wanted to retire, we moved part of the inventory up here and opened up our store."
When asked to point out the most popular items in her store, Fuher said the list is very extensive.
“Any of the quartz family from the crystal shapes, the clear quartz, amethyst, rose quartz, smoky quartz and the agate family,” Fuher said. ”People use our store more for the holidays because they can get gift certificates. Some people are looking for jewelry while other people are looking for pieces that their friends will be collecting. Still others buy rough stones so they can cut and polish their own materials to make jewelry.”
Though the current economy has certainly made things difficult for many small businesses, Fuher says she still enjoys doing business in Sussex. Primarily, it’s a matter of convenience.
“I like it because I live nearby,” Fuher said. “I don’t have to travel 30 miles to work every day.”
Besides operating the shop, Fuher also enjoys taking part in a number of area rock and mineral shows.
“On April 28-29th, 2012 we will do the Kettle Moraine Geological Society mineral show at the Waukesha County Expo,” Fuher said. “Then, on May 19-20 we’ll be at the Wisconsin Geological Society show at Hart Park in Wauwatosa.”
So, the next time you’re in the market for something a little different, check out the little white house on Silver Spring Drive, right in the heart of Sussex.